Ronnie (Rohinton) Screwvala started his own career by launching the first organised cable TV venture in Mumbai, in June 1981. The network initially provided three hours of video channel service featuring movies broadcast via cable to homes in the Maker Towers in the posh Cuffe Parade, Mumbai at a monthly rate of Rs 200. Within a few years the network had subscribed thousands of households in the area. With the success of his cable network, he started producing advertisements, making films, and selling airtime on India's national network, Doordarshan (DD), which paved the way for production of TV serials.
