wogma rating: Watch if you have nothing better to do (?)
Principal of a message on simple living + Interest of a goon trying to turn good should have equaled to some real fun moments with a subtle message running through but = not-so easy installments of lectures against taking loansRead more
EMI certainly touches upon a very relevant issue in the society today. And though it showcases the concerns in the cities, it is pertinent in the interiors of the country too. It is also hilarious at regular intervals. Especially Mohan Joshi's drunken scene. And what with Sanjay Dutt doing what we know him to do best - deliver dialogues in Mumbai-underworld fashion and time his lines perfectly. The other actors are barely bearable - with Malaika Arora's existence taking first place.
So, the general idea and some of the details are right. But the individual stories chosen, which started off interestingly, became too sappy for my taste. And the other actors are barely bearable. The set-up of the stories, the reasons why the various characters take their loans and how they are unable to repay them is quite interesting. A different aspect is touched upon in each story. The plan for the recovery process is cute too, but the actual act is childish. And the final resolutions are so tacky and hurried that all the set-up seems like a complete waste.
Also, it came across as if the writers were confused on what the purpose of the story was – was it to narrate how these four people went through the process of taking, defaulting and repaying their loans, or was it to showcase the transition of a person from the mafia? In trying to do both they had to deal with 5 plots which not only was too much taken on the plate but also lengthened the movie a bit much.
Cinema as a source of education is taken way too seriously and yet the subject has been presented over-simplistically. And these put together actually undo what is actually entertaining in bits and pieces.
- meeta, a part of the audience
Thumbs up, by Janhvi Patel, StarBoxOffice : ...Arjun is effortlessly suave and cool and as delectable as dark chocolate. He looks gorgeous, sexy makes you laugh and is perfectly cast as the DJ... full review
So-So, by Hetal Adesara, Business of Cinema : ...The songs are forgettable and add nothing. Notwithstanding that, the romantic number between Dutt and Matondkar is watchable as it's short and sweet.... full review
So-So, Indicine : ...Urmila Matonkar looks better than we last saw her in Karzzz, but her laugh should be dubbed, its terrible. Arjun Rampal does well. Malaika Arora Khan sizzles her way through. Rest are okay.... full review
Thumbs down, by Baradwaj Rangan, Blogical Conclusion, The New Sunday Express : ...EMI is one of those films that feels compelled to end with a message flashed on screen: Take loans responsibly.... full review
Thumbs down, fullhyd.com : ...The second half has some good comic lines and parts, with Pathak valiantly filling in for what Arshad Warsi would have fit best, and a song - the climax tune - is fairly decent.... full review
Thumbs down, by Goher Iqbal Punn, Radio Sargam : ...The film looks absurd when the recovery man fastens the belts to solve the defaulters’ problems and also falls in love with one of the gorgeous defaulters, Prerna (Urmila Mantondkar)... full review
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This page has additional observations, other than the ones noted in the main review.
4 loan defaulters who are leaving beyond their means using loans are called to task by a recovery agency.